The challenge today isn’t data. It’s activating data with purpose.
Teams sit on mountains of behavioural data, but can’t turn it into real-time experiences without engineering help. Integrations are slow. Tracking is inconsistent. Segmentation is shallow. And most “automation tools” only send messages — they don’t understand behaviour.
How It Works
We react on behavioural change to create consistent event streams
Understand Customer Behaviour
Understand how your customers behave — instantly.
Once your events enter Chordis, they’re automatically structured into our ASIC format. No more guessing which field belongs where. No more inconsistent schemas. Just clean, unified behaviour ready to activate.
Trigger with Purpose
Trigger actions with precision and purpose.
Use any metric — counts, timestamps, sequences, durations, revenue, playtime — to create intelligent triggers that fire in real time. No code. No engineering. Just behaviour → action.
Clean Data Without Engineers
Clean data, without relying on engineering.
Act on behavioral changes the momDefine transformations with our UI — or let Chora assist you. Build reliable, consistent event structures that make downstream activation effortless.ent they happen and build habits with your customers.
Activate Cross-Channel Experiences
Activate experiences across CRM, Product, App and Web.
Send dynamic outputs to your CRM, front-end SDK, email tools, loyalty systems, or any API. One behaviour in → Any experience out.
Intelligent Customer Journeys
Guide every customer down the smartest path.
Use behavioural intelligence to power multi-step journeys — personalised by context, timing, and past interactions. Turn occasional users into loyal customers.
AI-Powered Activation Intelligence
Utilize our Activation Intelligence to trigger meaningful communication.
Chordis combines your data, behavioural metrics, and triggers into one intelligent layer that powers habit-building experiences. Chora — our AI assistant — continuously helps you understand your users and orchestrate the right action at the right time.
Action - Scope - Item - Context
Unified Event Format
Our ASIC model structures every event into Action, User, Context, and Item — giving you clean, predictable data across every source.
Autopilot
Automatic Metrics & Dimensions
We auto-generate the essentials: counts, firsts, lasts, streaks, durations. You define the rest with simple logic — no SQL, no engineers.
User Profiling
Live Profiles for Every User
Combine all behaviours, metrics, triggers, and segments into one live profile — ready for activation across your stack.
Test & Verify
Preview Before You Launch
Safely test your new automation rules with real data and see a preview of the event that will be sent, so you can launch with confidence.